A 2-day learning fiesta, to start getting your team ready for change.
Be part of a great place to work! We are looking for a Senior Marketing Manager to join the team.
Our Marketing Team is responsible for the following:
Developing the integrated marketing strategy for the company in line with company vision and objectives. Formulation of the integrated marketing strategy will involve close interface with both the Business Development and Product Development teams to anticipate market and consumer needs; develop and distribute competitive and differentiated programs and services which meet customer needs.
Enabling the Business Development team to meet their commercial objectives by prioritizing and providing them with appropriate tools, materials and presentations.
Developing overall positioning and go-to-market strategy for new products and optimise current strategy for existing products.
Developing and equipping other customer facing teams with brand guides and toolkits to maintain a strong consistent brand and corporate identity.
Undertaking continuous analysis of competitive environment and consumer trends, while staying abreast of customer needs through the sales team.
The Senior Marketing Manager, who will report to the Head of Marketing, will:
Oversee implementation of the integrated marketing strategy – including campaigns, events, digital marketing, and PR.
Work closely with product management team to define and prioritise marketing materials and programs.
Co-ordinate integrated marketing campaigns (online, print, lead generation, etc.) with sales activities.
Prioritize and create all marketing assets (digital and offline, B2B and B2C) in line with marketing plans.
Plan and implement short term tactical campaigns to drive top of the funnel activities.
Work closely with the business development team to establish and maintain scalable processes that ensure best practices in campaign and lead management.
Monitor and report on effectiveness of marketing communications and activities.
Work closely with creative/digital/media agencies and assist with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and results.
The candidate should also have 4-5 years of digital marketing experience, specifically in the areas of:
Content marketing to drive awareness through to lead nurturing
Integration of organic, paid and social media through campaigns and potentially through an ‘Always-on’ strategy
Current or previous digital marketing expertise in a B2B environment will be an advantage.
As the digital lead in the marketing team, the candidate shall
Develop consumer journey(s) through a digital eco-system that aims to maximise reach in order to drive new qualified leads to a developed nurturing programme (this includes blog posts, whitepapers, ebooks, reports, webinars, infographics, testimonials, etc).
Develop, prioritize and optimize a rich content/editorial calendar that powers the digital eco-systems and lead nurturing programmes
Work with digital media agency to develop a pay-per-click and cost-per-acquisition demand generation strategy to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels to improve quality of leads.
Establish closed-loop analytics with sales to understand how our inbound, email and paid marketing activities turn into customers, and continually refine our process to convert customers.
Work with creative or digital agency to create and produce various types of downloadable or shareable content to expand our company’s digital footprint, awareness, subscribers, and leads. These could include product content (e.g. product videos, website copy, blog posts); collaboration with key company executives and trainers to craft and pitch press releases and thought leadership pieces.
Work with digital or PR agency to build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed relevant.
Together with media and PR agency to distribute content that educates and entertains our audience and supports overall marketing goals.
Establish an ‘Always on’ strategy that optimises content for search engines, and optimise data on target audience profiles to drive evergreen lead generation and nurturing.
If this sounds like something that’s right up your lane, please send your cover letter and CV to firstname.lastname@example.org