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Internalizing A Company’s Core Values

SATS: A customised program for 1,400

SATS is the leading provider of gateway services and food solutions in the region. With more than 60 years in the industry and serving in 10 countries, SATS caters to the needs of the aviation sector and a host of other businesses in hospitality, food, healthcare, freight and logistics industries besides governments.

With more than 14,500 staff spread across multiple geographic locations, building a strong workforce that can thrive in a dynamic industry can be challenging.

Client Need

SATS Human Capital wanted to create a customised programme for 1,400 of it’s supervisors and senior management to help them internalise its core values of Trust, Innovation, Safety and Security, Collaboration and Operational Excellence and also to increase the sense of ownership of the business.

Approach & Mapping

ROHEI conducted 12 focus groups and 6 site visits to understand SATS’ business and operating environment. It finally chose the WSQ Manage Workplace Challenges with Resilience module as a base for creating a contextualised programme for SATS.

The approach taken was to increase individual and organisational resilience by operationalizing their core values alignment among the staff. In order to minimize operational disruption and still create a sense of momentum, a two-day station based learning carnival format was used to train 100 persons at a time. Divided into groups of 20 and led by learning guides, learners rotated through five learning stations that were carefully themed to engage the staff in immersive learning experiences. The approach was designed to engage both the minds and hearts of the participants to create truly impactful learning experience that will help facilitate group sharing and personal reflection.


In surveys conducted one month after the programme, 86% of supervisors of survey respondents to date reported observing improved staff performance with 94% observing that their staff were able to apply what they learnt about the SATS core values back at work.

In a separate survey of the staff also a month after the programme, 98% reported being able to apply at least one thing that they learnt about core values back on their jobs.

Count On Me – The Importance of Trust in the Workplace (video):


What Staff Say

“My engagement with ROHEI has been through a partnership in a key SATS learning initiative involving our core values. I have had the opportunity to work with a team of individuals that are committed to give their best. They have demonstrated passion in serving SATS through their willingness to spend numerous months working together with myself and my team to design, develop and refine the Ambassador program to ensure that the best results are achieved. As a result of this successful collaboration, many staff and their supervisors have reported a marked increase in their understanding and ownership of the SATS values. This has shown up in evaluations, post program surveys as well as in my personal interviews with some of them. It has been my pleasure to collaborate with ROHEI and I look forward to further engagements together.” – Miss Tai Siew Bee, AVP Human Capital Development, SATS

“There is no doubt that SATS Ambassador Learning Carnival was by far the most eye opening experience I have ever attended. It challenged me to see the world in a different way – to recognise the opportunities in obstacles, the unexplored potential in all individuals and the value of true personal relationships. Being exposed to an enlightening atmosphere and being surrounded by some of SATS’s most ambitious workers has inspired me to work even harder, to contribute more to the company and to strive to become a better rounded individual. It has given me the tools I need to be successful in whatever I choose to do in the future” – S BurhanYusoff SATS COOLPORT

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